PERFORMANCE AND WASTE REVIEW

Your Google Ads Could Be
Wasting Money Every Day

In difficult economic conditions, wasted advertising spend is money your business cannot afford to lose. Every unnecessary click reduces the budget available for growth, staff, stock and cash flow — and leaving these problems unchecked for another week could mean paying for the same mistakes again and again.

Clicks keep arriving while poor search terms, weak tracking and the wrong bids quietly drain your budget. The danger is that everything can appear active while your marketing dollars disappear without producing enough genuine customers.

You receive an experienced, independent assessment of what is going wrong and what to prioritise

What have you got to lose? Potentially far more by allowing the waste to continue.

$99+ GST

Full $99 credited back if you appoint me within 30 days.

WHAT I REVIEW

See what is wasting money, what is not being measured and what to fix first.

Personally reviewed by Philip Hopkins, CPM, with clear evidence and priorities.

  • Written audit summary
  • Evidence from your account
  • Your top 3–5 priorities
  • Practical next steps
google ads adelaide
Independent Google Ads Review

Are Your
Google Ads
Wasting Money?

Get an experienced second opinion on your Google Ads account before you spend another dollar.

$99+ GST

Full $99 credited back if you appoint me within 30 days.

    Personally reviewed

    by Philip Hopkins, CPM

    01

    Find wasted spend

    02

    Check conversion tracking

    03

    Review search terms

    04

    Assess landing pages

    01

    Find wasted spend

    02

    Check conversion tracking

    03

    Review search terms

    04

    Assess landing pages

    Stop the leaks. Start scaling what works.

    Google Ads Don't Fail. They Leak.

    Most Google Ads accounts don’t suddenly fail — they quietly drain your budget. Poor targeting, irrelevant searches and weak landing pages can waste money every day while you still think your campaigns are working.

    With economic pressure mounting every dollar must earn its place. Each wasted click is money you won’t get back — and the longer these problems remain unchecked, the more your budget could disappear.

    WHAT I REVIEW

    The Eight Places Google Ads Performance Commonly Breaks Down

    01

    Campaign Structure

    Check account setup, organisation and unnecessary complexity.

    02

    Search Terms

    Identify irrelevant, expensive or low-intent searches.

    03

    Keywords & Targeting

    Assess keyword relevance, match types and audience fit.

    04

    Bidding & Budgets

    Review how Google is allocating and spending your budget.

    05

    Conversion Tracking

    Check accuracy and completeness.

    06

    Ads & Messaging

    Assess relevance, clarity and the reasons customers should choose you.

    07

    Landing Pages

    Review what customers experience after they click your ad.

    08

    Locations, Devices & Ad Scheduling

    Identify where, when and on which devices your budget is performing or being wasted.

    How It Works

    1

    Book

    Choose a time that suits you and complete payment.

    2

    Grant Access

    I'll send secure instructions to get read-only access.

    3

    Review

    I conduct a thorough review of your Google Ads account.

    4

    Receive Findings

    You'll receive a clear audit with priorities and recommendations.

    5

    Decide Next Step

    You decide how to move forward — with or without my help.

    1

    Book

    Choose a time that suits you and complete payment.

    2

    Grant Access

    I'll send secure instructions to get read-only access.

    3

    Review

    I conduct a thorough review of your Google Ads account.

    4

    Receive Findings

    You'll receive a clear audit with priorities and recommendations.

    5

    Decide Next Step

    You decide how to move forward — with or without my help.

    $99 Google Ads Performance & Waste Audit

    Full $99 credited back if you appoint me to manage or rebuild your Google Ads within 30 days.

    What You Receive

     

    • A personal review by Philip Hopkins and team
    • Your top 3–5 priorities to focus on
    • Clear findings supported by evidence
    • Practical recommendations you can action
    • Real insights from experience
    • Identification of missed opportunities
    • Clear next steps
    • Personalised audit summary
    google ads adelaide

    Why Philip Hopkins?

    I’m an experienced Australian marketing consultant and fractional marketing director. I’ve helped businesses of all sizes get more from their marketing for over 20 years — with a focus on strategy, performance, and measurable results.

    CPM

    Certified Practising Marketer

    20+

    20+ Years Marketing Experience

    RMIT

    RMIT AI in Marketing

    AU

    Australia-Wide Support

    20+

    20+ Years Marketing Experience

    AU

    Australia-Wide Support

    Google Reviews

    ExcellentGoogle star 1Google star 2Google star 3Google star 4Google star 55.08 reviews
    5.0Google star 1Google star 2Google star 3Google star 4Google star 5
    Excellent8 reviews
    Posted on Google Google
    arijit chowdhury profile picture
    arijit chowdhury
    29 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I've had the pleasure of working with Philip, and he's one of the most strategic and reliable Marketing Consultants in Adelaide I've come across. As an experienced Marketing Director, he combines creative thinking with a strong commercial mindset across digital marketing, SEO, Google Ads, AI marketing and business strategy. He communicates clearly, keeps projects moving forward, and has a real ability to turn ideas into practical, measurable marketing outcomes. His attention to detail, leadership and understanding of small business marketing make him a huge asset to any team. Highly recommended for any business looking for an experienced Adelaide Marketing Consultant or Fractional Marketing Director.
    Posted on Google Google
    Rose Irranca profile picture
    Rose Irranca
    155 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Philip Hopkins brings a rare mix of clarity, experience and genuine practicality to marketing. He gets to the heart of a business fast - just clear direction and actions you can implement straight away. His depth across marketing strategy, mentoring, lead generation and visibility is obvious, but what really stands out is how easy he is to work with. Everything he suggests is commercial, actionable and grounded in what actually works. If you want someone who cuts through the noise and gives you immediate, usable marketing guidance, I’d strongly recommend Philip.
    Posted on Google Google
    Sab profile picture
    Sab
    391 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Thank you so much for your support and expertise in my business. Your advice on marketing and even checking on general matters has been essential for growth in my Adelaide small business.
    Posted on Google Google
    IRIS IT profile picture
    IRIS IT
    421 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Working with Philip has really sharpened our digital strategy knowledge. He knows his stuff and is great to work with. Highly recommend if you need a marketing consultant in Adelaide!
    Posted on Google Google
    The Bride Lab profile picture
    The Bride Lab
    425 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Working with Philip Hopkins at The Marketing Director, Adelaide has given me strategic insight into our business digital marketing and customer engagement. We highly recommend Philip as an Adelaide Marketing Consultant.
    Posted on Google Google
    yvonne svensson profile picture
    yvonne svensson
    431 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Excellent communicator and an approachable Marketing Consultant Adelaide. Provided good insights and marketing tailored for my business growth.
    Posted on Google Google
    Simon Vaughan profile picture
    Simon Vaughan
    447 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Philip is an excellent marketing consultant, skilled in crafting powerful marketing strategies and high-impact content. His strategic guidance helped us align our brand message and significantly improve audience engagement and SEO ranking. Philip delivers clarity, creativity, and results. Would highly recommend him for businesses needing a freelance marketing director in Adelaide.
    Posted on Google Google
    Anthony Lupoi profile picture
    Anthony Lupoi
    447 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Philip Hopkins is a highly knowledgeable and results-driven Marketing Consultant in Adelaide. His strategic insights and hands-on approach have significantly elevated our brand presence. With a deep understanding of market dynamics, Philip brings the expertise you'd expect from an experienced Marketing Director. Highly recommended for any business looking to grow with confidence.

    Frequently Asked Questions

    No. This is a review only.

    The full $99 is credited back if you appoint me within 30 days.

    No one can guarantee results. I identify opportunities and priorities.

    Yes, read-only access is needed to review your account properly.

    Yes, I work with businesses across Australia.

    Before You Increase Your Google Ads Budget, Find Out Where It's Going.

    Before You Increase Your Google Ads Budget, Find Out Where It's Going.