PERFORMANCE AND WASTE REVIEW
Your Google Ads Could Be
Wasting Money Every Day
In difficult economic conditions, wasted advertising spend is money your business cannot afford to lose. Every unnecessary click reduces the budget available for growth, staff, stock and cash flow — and leaving these problems unchecked for another week could mean paying for the same mistakes again and again.
Clicks keep arriving while poor search terms, weak tracking and the wrong bids quietly drain your budget. The danger is that everything can appear active while your marketing dollars disappear without producing enough genuine customers.
You receive an experienced, independent assessment of what is going wrong and what to prioritise
What have you got to lose? Potentially far more by allowing the waste to continue.
$99+ GST
Full $99 credited back if you appoint me within 30 days.
WHAT I REVIEW
Personally reviewed by Philip Hopkins, CPM, with clear evidence and priorities.
- Written audit summary
- Evidence from your account
- Your top 3–5 priorities
- Practical next steps
Are Your
Google Ads
Wasting Money?
Get an experienced second opinion on your Google Ads account before you spend another dollar.
$99+ GST
Full $99 credited back if you appoint me within 30 days.
by Philip Hopkins, CPM
01
Find wasted spend
02
Check conversion tracking
03
Review search terms
04
Assess landing pages
Stop the leaks. Start scaling what works.
Google Ads Don't Fail. They Leak.
Most Google Ads accounts don’t suddenly fail — they quietly drain your budget. Poor targeting, irrelevant searches and weak landing pages can waste money every day while you still think your campaigns are working.
With economic pressure mounting every dollar must earn its place. Each wasted click is money you won’t get back — and the longer these problems remain unchecked, the more your budget could disappear.
- Identify which campaigns, keywords and clicks are wasting your budget.
- Identify the activity generating genuine enquiries and sales.
- Review Ads and Landing pages so more clicks become customers.
- Expert review to reveal what's holding you back — and where to fix it.
WHAT I REVIEW
The Eight Places Google Ads Performance Commonly Breaks Down
01
Campaign Structure
Check account setup, organisation and unnecessary complexity.
02
Search Terms
Identify irrelevant, expensive or low-intent searches.
03
Keywords & Targeting
Assess keyword relevance, match types and audience fit.
04
Bidding & Budgets
Review how Google is allocating and spending your budget.
05
Conversion Tracking
Check accuracy and completeness.
06
Ads & Messaging
Assess relevance, clarity and the reasons customers should choose you.
07
Landing Pages
Review what customers experience after they click your ad.
08
Locations, Devices & Ad Scheduling
Identify where, when and on which devices your budget is performing or being wasted.
How It Works
Book
Choose a time that suits you and complete payment.
Grant Access
I'll send secure instructions to get read-only access.
Review
I conduct a thorough review of your Google Ads account.
Receive Findings
You'll receive a clear audit with priorities and recommendations.
Decide Next Step
You decide how to move forward — with or without my help.
$99 Google Ads Performance & Waste Audit
Full $99 credited back if you appoint me to manage or rebuild your Google Ads within 30 days.
What You Receive
- A personal review by Philip Hopkins and team
- Your top 3–5 priorities to focus on
- Clear findings supported by evidence
- Practical recommendations you can action
- Real insights from experience
- Identification of missed opportunities
- Clear next steps
- Personalised audit summary
Why Philip Hopkins?
I’m an experienced Australian marketing consultant and fractional marketing director. I’ve helped businesses of all sizes get more from their marketing for over 20 years — with a focus on strategy, performance, and measurable results.
CPM
Certified Practising Marketer
20+
20+ Years Marketing Experience
RMIT
RMIT AI in Marketing
AU
Australia-Wide Support
20+
20+ Years Marketing Experience
AU
Australia-Wide Support
Google Reviews
Frequently Asked Questions
How much does the Google Ads audit cost?
$99 + GST.
Will you make changes to my account?
No. This is a review only.
Is the $99 refundable?
The full $99 is credited back if you appoint me within 30 days.
Can you guarantee better results?
No one can guarantee results. I identify opportunities and priorities.
Do you need access to my Google Ads account?
Yes, read-only access is needed to review your account properly.
Do you work Australia-wide?
Yes, I work with businesses across Australia.
Before You Increase Your Google Ads Budget, Find Out Where It's Going.
- Experienced. Independent. Focused on results.
- Honest advice without the hard sell.
- Helping Australian businesses grow smarter.
Before You Increase Your Google Ads Budget, Find Out Where It's Going.
- Experienced. Independent. Focused on results.
- Honest advice without the hard sell.
- Helping Australian businesses grow smarter.
