PERFORMANCE AND WASTE REVIEW
Your Google Ads Could Be
Wasting Money Every Day
In difficult economic conditions, wasted advertising spend is money your business cannot afford to lose. Every unnecessary click reduces the budget available for growth, staff, stock and cash flow — and leaving these problems unchecked for another week could mean paying for the same mistakes again and again.
Clicks keep arriving while poor search terms, weak tracking and the wrong bids quietly drain your budget. The danger is that everything can appear active while your marketing dollars disappear without producing enough genuine customers.
You receive an experienced, independent assessment of what is going wrong and what to prioritise
What have you got to lose? Potentially far more by allowing the waste to continue.
$99+ GST
Full $99 credited back if you appoint me within 30 days.
WHAT I REVIEW
Personally reviewed by Philip Hopkins, CPM, with clear evidence and priorities.
- Written audit summary
- Evidence from your account
- Your top 3–5 priorities
- Practical next steps
Are Your
Google Ads
Wasting Money?
Get an experienced second opinion on your Google Ads account before you spend another dollar.
$99+ GST
Full $99 credited back if you appoint me within 30 days.
by Philip Hopkins, CPM
01
Find wasted spend
02
Check conversion tracking
03
Review search terms
04
Assess landing pages
01
Find wasted spend
02
Check conversion tracking
03
Review search terms
04
Assess landing pages
Stop the leaks. Start scaling what works.
Google Ads Don't Fail. They Leak.
Most Google Ads accounts don’t suddenly fail — they quietly drain your budget. Poor targeting, irrelevant searches and weak landing pages can waste money every day while you still think your campaigns are working.
With economic pressure mounting every dollar must earn its place. Each wasted click is money you won’t get back — and the longer these problems remain unchecked, the more your budget could disappear.
- Identify which campaigns, keywords and clicks are wasting your budget.
- Identify the activity generating genuine enquiries and sales.
- Review Ads and Landing pages so more clicks become customers.
- Expert review to reveal what's holding you back — and where to fix it.
WHAT I REVIEW
The Eight Places Google Ads Performance Commonly Breaks Down
01
Campaign Structure
Check account setup, organisation and unnecessary complexity.
02
Search Terms
Identify irrelevant, expensive or low-intent searches.
03
Keywords & Targeting
Assess keyword relevance, match types and audience fit.
04
Bidding & Budgets
Review how Google is allocating and spending your budget.
05
Conversion Tracking
Check accuracy and completeness.
06
Ads & Messaging
Assess relevance, clarity and the reasons customers should choose you.
07
Landing Pages
Review what customers experience after they click your ad.
08
Locations, Devices & Ad Scheduling
Identify where, when and on which devices your budget is performing or being wasted.
How It Works
Book
Choose a time that suits you and complete payment.
Grant Access
I'll send secure instructions to get read-only access.
Review
I conduct a thorough review of your Google Ads account.
Receive Findings
You'll receive a clear audit with priorities and recommendations.
Decide Next Step
You decide how to move forward — with or without my help.
Book
Choose a time that suits you and complete payment.
Grant Access
I'll send secure instructions to get read-only access.
Review
I conduct a thorough review of your Google Ads account.
Receive Findings
You'll receive a clear audit with priorities and recommendations.
Decide Next Step
You decide how to move forward — with or without my help.
$99 Google Ads Performance & Waste Audit
Full $99 credited back if you appoint me to manage or rebuild your Google Ads within 30 days.
What You Receive
- A personal review by Philip Hopkins and team
- Your top 3–5 priorities to focus on
- Clear findings supported by evidence
- Practical recommendations you can action
- Real insights from experience
- Identification of missed opportunities
- Clear next steps
- Personalised audit summary
Why Philip Hopkins?
I’m an experienced Australian marketing consultant and fractional marketing director. I’ve helped businesses of all sizes get more from their marketing for over 20 years — with a focus on strategy, performance, and measurable results.
CPM
Certified Practising Marketer
20+
20+ Years Marketing Experience
RMIT
RMIT AI in Marketing
AU
Australia-Wide Support



20+
20+ Years Marketing Experience
AU
Australia-Wide Support
Google Reviews
Posted on Google![]()
arijit chowdhury29 days agoTrustindex verifies that the original source of the review is Google.
I've had the pleasure of working with Philip, and he's one of the most strategic and reliable Marketing Consultants in Adelaide I've come across. As an experienced Marketing Director, he combines creative thinking with a strong commercial mindset across digital marketing, SEO, Google Ads, AI marketing and business strategy. He communicates clearly, keeps projects moving forward, and has a real ability to turn ideas into practical, measurable marketing outcomes. His attention to detail, leadership and understanding of small business marketing make him a huge asset to any team. Highly recommended for any business looking for an experienced Adelaide Marketing Consultant or Fractional Marketing Director.Posted on Google![]()
Rose Irranca155 days agoTrustindex verifies that the original source of the review is Google.
Philip Hopkins brings a rare mix of clarity, experience and genuine practicality to marketing. He gets to the heart of a business fast - just clear direction and actions you can implement straight away. His depth across marketing strategy, mentoring, lead generation and visibility is obvious, but what really stands out is how easy he is to work with. Everything he suggests is commercial, actionable and grounded in what actually works. If you want someone who cuts through the noise and gives you immediate, usable marketing guidance, I’d strongly recommend Philip.Posted on Google![]()
Sab391 days agoTrustindex verifies that the original source of the review is Google.
Thank you so much for your support and expertise in my business. Your advice on marketing and even checking on general matters has been essential for growth in my Adelaide small business.Posted on Google![]()
IRIS IT421 days agoTrustindex verifies that the original source of the review is Google.
Working with Philip has really sharpened our digital strategy knowledge. He knows his stuff and is great to work with. Highly recommend if you need a marketing consultant in Adelaide!Posted on Google![]()
The Bride Lab425 days agoTrustindex verifies that the original source of the review is Google.
Working with Philip Hopkins at The Marketing Director, Adelaide has given me strategic insight into our business digital marketing and customer engagement. We highly recommend Philip as an Adelaide Marketing Consultant.Posted on Google![]()
yvonne svensson431 days agoTrustindex verifies that the original source of the review is Google.
Excellent communicator and an approachable Marketing Consultant Adelaide. Provided good insights and marketing tailored for my business growth.Posted on Google![]()
Simon Vaughan447 days agoTrustindex verifies that the original source of the review is Google.
Philip is an excellent marketing consultant, skilled in crafting powerful marketing strategies and high-impact content. His strategic guidance helped us align our brand message and significantly improve audience engagement and SEO ranking. Philip delivers clarity, creativity, and results. Would highly recommend him for businesses needing a freelance marketing director in Adelaide.Posted on Google![]()
Anthony Lupoi447 days agoTrustindex verifies that the original source of the review is Google.
Philip Hopkins is a highly knowledgeable and results-driven Marketing Consultant in Adelaide. His strategic insights and hands-on approach have significantly elevated our brand presence. With a deep understanding of market dynamics, Philip brings the expertise you'd expect from an experienced Marketing Director. Highly recommended for any business looking to grow with confidence.
Frequently Asked Questions
How much does the Google Ads audit cost?
$99 + GST.
Will you make changes to my account?
No. This is a review only.
Is the $99 refundable?
The full $99 is credited back if you appoint me within 30 days.
Can you guarantee better results?
No one can guarantee results. I identify opportunities and priorities.
Do you need access to my Google Ads account?
Yes, read-only access is needed to review your account properly.
Do you work Australia-wide?
Yes, I work with businesses across Australia.
Before You Increase Your Google Ads Budget, Find Out Where It's Going.
- Experienced. Independent. Focused on results.
- Honest advice without the hard sell.
- Helping Australian businesses grow smarter.
Before You Increase Your Google Ads Budget, Find Out Where It's Going.
- Experienced. Independent. Focused on results.
- Honest advice without the hard sell.
- Helping Australian businesses grow smarter.




