Looking for an AI marketing consultant in Adelaide? I’m a Certified Practising Marketer (CPM) working across Australia as a hybrid marketing consultant. I evaluate, justify, design, and responsibly implement AI across the customer journey with great results.
How I use AI in Marketing to grow your business.
I’m not here to “do AI for AI’s sake.” I use AI where it moves the needle:
- Demand gen & performance: AI-assisted Google Ads/PPC, creative iteration, audience expansion, and landing page testing to lift conversion and lower CAC.
- SEO & content systems: Topic clustering, on-page optimisation, and an editorial workflow where AI drafts → expert review → publish → repurpose.
- Lifecycle & revenue ops: Lead scoring, email/personalisation, and attribution dashboards that connect spend to pipeline and revenue.
- Governance & safety: Transparent data use, human-in-the-loop fact-checking, and controls that reflect responsible AI practices .
How I use AI in Marketing
Evaluate the right AI tools for each stage of the journey (personalisation, efficiency, real-time optimisation, insights).
- Build an integration plan (budget, resourcing, skills, testing, measurement) that actually lands inside existing workflows.
- Operate with responsible AI: identify risks, design transparency, and measure impact.
- Ship a tangible initiative—focused on improving leads generation, justified with metrics and documentation.
Services I’m booked for most often across Australia
- Marketing strategy & 90-day AI roadmap
- Google Ads/PPC and paid social (LinkedIn, Meta)
- SEO and AI-accelerated content marketing
- Email/marketing automation
- Conversion rate optimisation
- Fractional CMO for founders and leadership teams
My working style
- Discovery → 90-day plan → build-operate-transfer.
- Tight feedback loops and dashboards from day one.
- I’ll tell you what won’t work (and stop spending there), just as quickly as what will.
An Adelaide AI Marketing Playbook
Will AI-written blogs hurt my SEO?
No—how you use AI is the difference. I pair AI drafting with human editing, original examples, data, internal links, and schema. Thin, unreviewed output is a risk; high-quality, people-first content is not.
Where does AI deliver ROI fastest for SMEs in Adelaide?
Ad creative variation testing, audience expansion, keyword/topic discovery, and landing-page experiments. These typically show uplift inside the first month of active iteration.
How do you stop “hallucinations” or factual errors?
Curated source packs, retrieval-augmented prompts, checklists, and a human editor sign-off—especially for regulated categories (medical, legal, financial).
What data and tracking do we need before starting?
Clean CRM, conversion tracking (thank-you or server-side events), campaign naming conventions, and a basic dashboard. We’ll triage gaps in week one.
Does AI replace people on our team?
No. AI accelerates research, production, and testing so your team can spend more time on strategy, creative judgment, offers, and partnerships.
How do you keep brand voice consistent with AI?
A brand voice system (tone ladders, do/don’ts, syntax patterns) baked into prompts and a QA checklist. We keep exemplars so everything reads like you.
What KPIs do you prioritise?
By funnel stage: CTR/engagement → qualified pipeline → win rate and CAC/LTV. I run lift tests (geo/time) to prove incrementality where it matters.
Can you help a trades or local services business?
Yes—local SEO, service-page templates, offer testing (quote flows, financing prompts), and Google Ads with call tracking to prioritise profitable job types.
We’ve tried content before and it didn’t convert. What’s different now?
Better briefs, tighter topical clusters, stronger offers, and an experimentation cadence. AI helps with volume and variation; the wins come from strategy + editing.
What about privacy and ethics?
We map data flows, define roles/permissions, and document consent paths. I align with responsible-AI practices – risk identification, transparency, stakeholder impact checks, and measurement.
How do you scale after the first 90 days?
Reallocate budget to winning plays, expand proven creatives and audiences, add adjacent channels, and introduce predictive models (LTV, churn, next-best-action).
Which tools do you work with?
Google Ads, LinkedIn/Meta, GA4 & Looker Studio, HubSpot/Active Campaign, and a pragmatic stack of AI tools for research, creative, and analytics. Tools are chosen for ROI and governance—not hype.
Do you do suburb-specific landing pages?
If it’s right for your category. I’ll build pages for priority areas with distinct proof and offers (
What’s a realistic first-quarter outcome?
A shipped plan, 2–3 AI-assisted demand plays, clear dashboards, and a 5- 10% conversion lift or up to 10% spend efficiency—depending on baseline and category.
Can AI help PR and thought leadership?
Yes—angle ideation, media list hygiene, and draft development with SME polishing. I keep standards high and disclose where appropriate.
What if we’re starting from scratch?
I can move fast: track, brief, launch, and iterate. AI accelerates the heavy lifting; I’ll own the structure and quality bar.
Let’s map your 90-day AI growth sprint
If you searched marketing consultant Adelaide, digital marketing consultant Adelaide, SEO consultant Adelaide, Google Ads consultant Adelaide, or conversion rate optimisation consultant Adelaide, you’re in the right place.
You can also find out more from my previous post on AI marketing in Adelaide HERE.
I’ll bring the CPM discipline, the AI acceleration, and the responsible practices I honed with RMIT’s Artificial Intelligence in Marketing course to your exact goals. Check out the course HERE.
Want my Adelaide AI Playbook?
Reach out and I’ll tailor a quick roadmap for your next quarter—targets, tests, and the minimum stack to make it work.
