How is an Adelaide fractional marketing director (me) different from an agency?
I’m not selling head-hours or a service menu—I’m selling outcomes. I set the strategy, pick the right channels, brief the right people and keep everyone honest. Agencies push what they’re staffed to deliver. I push what will move your revenue, fast, with zero fluff.
With me you deal directly with the strategist, not an account manager. I don’t need to “feed” a design team or lock you into bloated retainers. I design the roadmap, direct execution (in-house or outsourced), and measure what matters. Your spend flows to growth levers, not overheads.
Why shouldn’t I just hire a content creator or social media person?
Content is a tactic, not a strategy. A post or video without the right message, offer and funnel is noise. I define the positioning, hooks and metrics—then brief creators so every asset has a job: attract, convert or retain.
Most “content” is disconnected from sales. I plug content into a revenue engine: clear ICPs, value props, CTAs and follow-up. Creators love it because their briefs become crystal clear—and you love it because the content finally makes money.
How do you specifically help small businesses in Adelaide?
I cut the guesswork. You get a clear 30/90-day plan, tight budgets, fixed fees, and senior direction without hiring a full-time CMO. I fix tracking, offers, funnels and ads so you stop wasting money and start compounding wins.
– Budget reality first: We reverse‑engineer targets from your margins and capacity. No “spend 10% of revenue” clichés.
– Fast wins + compounders: We fix leaks (tracking, messaging, CRO) and kick off long-term plays (SEO, brand) in parallel.
– Supplier wrangling: Already paying an agency? I make them better—or replace them if needed.
– Owner-friendly reporting: Plain-English dashboards and KPIs tied to cash flow, not vanity metrics.
What’s in your 90‑Minute Strategy Sprint?
A rapid audit of what’s working, what’s wasting money and where the real levers are. You walk away with a prioritised 30/90-day action plan and clear KPIs—no fluff, no 50-page deck.
We cover positioning, offers, channel mix, tracking gaps, sales follow-up, and budget. I document everything so you or your team can act immediately—solo or with me leading.
Do you just advise, or will you implement?
Both. I’ll rebuild Google Ads, map your SEO plan, negotiate TV or bus ads, brief designers—whatever delivers ROI fastest. If a specialist can do it cheaper or better, I’ll bring them in and manage the output.
Strategy without execution dies in a folder. Execution without strategy burns cash. I bridge both, then hand over smoothly once systems are humming.
As your Marketing Director I will start simple and look at your Keyword Plan.
How much should I spend on marketing?
We start with goals, margins and lead targets; then allocate spend to the channels that can hit those numbers. Sometimes that’s $3k/month, sometimes it’s $27.5k—depends on the math, not a rule of thumb.
I’ll model scenarios: SEO vs Paid vs Partnerships vs Traditional. Each has a timeline and expected CAC. We pick the blend that fits your runway.
How quickly will I see results?
Quick wins (tracking fixes, offer tweaks, ad restructures) show in 30–60 days. SEO and brand plays compound over 3–6 months. I map “fast vs compound” from day one so expectations are real.
Every engagement starts with milestone markers. If we’re off-track, I pivot fast—no waiting for a quarterly report to discover the obvious.
Can you fix our Google Ads/SEO mess?
Very likely. I audit structure, keywords, match types, tracking and landing pages, then rebuild to lower CPA and lift lead quality. For SEO, I shift you to “Answer Engine Optimisation”: AI/snippet-ready blocks, schema, and topical clusters. Not all Marketing Directors in Adelaide get their hands dirty with technical details. I do both.
You’ll get a before/after report: waste reduced, intent keywords prioritised, funnels tightened. And yes—you keep all logins and control.
Will AI replace the need for a MArketing Director like you?
AI speeds research, drafts and analysis, but it doesn’t understand your margins, culture or local market nuance. I use AI to go faster and smarter; the strategy and accountability stay human.
Think of AI as horsepower. Without a driver, you still crash—or sit revving in neutral.
Can you negotiate Adelaide or Australia wide TV, radio or outdoor for us?
Yes. This week I’ve bought Channel 9 TV, JCDecaux bus sides and more. I know the rates, what to push back on, and how to tie traditional media to digital tracking so it’s not brand wallpaper.
Traditional + digital synergy wins: TV spot drives to a tracked landing page; bus ad QR triggers a remarketing pool. Every dollar is traceable.
Do you work only in Adelaide as a Marketing Consultant?
I’m based in Adelaide but work in the Eastern States with national clients.. Local insight helps with SA media and buyer behaviour, but most of my clients sell across Australia—so I design for scale, not just the postcode.
Zoom, dashboards and shared docs mean geography never slows us down.
What KPIs do you care about?
Leads, CPA, conversion rate, ROAS, CAC, LTV. “Likes” and “reach” matter only if they correlate to sales. We build dashboards you can read at a glance.
I report like a CFO: funnel health, cost per opportunity, payback periods. Marketing should feel like an investment line, not a mystery expense.
One of the things you should be doing is looking at your Google Search Console – that is one of the first places I will start with to judge KPI’s.
How much do you cost?
Fixed-fee Strategy Sprints and tailored fractional retainers. No hidden “management %”, no scope creep surprises. Tell me your goals and urgency; I’ll quote, you’ll know where every dollar goes.
Pricing flexes with complexity and how much execution you want me to own. I’m always transparent before we start.
Can you work alongside our current team/agency?
Absolutely. I’m the translator between owners, sales and suppliers. I align everyone to one plan and one set of KPIs. I’m the glue, not the grenade.
If your agency is good, I make them better. If they’re not, I’ll find one that is—or help you build an internal capability.
Do you do performance-based or pay‑per‑lead deals?
Sometimes—if tracking is airtight and I control enough variables. Usually a fixed fee plus success incentives keeps it transparent and aligned.
Happy to discuss hybrids once attribution is proven and lead quality is measurable.
What do you need from me to get started?
Access to GA4, ad accounts, CMS, CRM, past campaign data—and straight talk on margins and capacity. I’ll send a checklist Day 1.
Transparency lets me cut waste faster. The setup phase is quick—and you keep control of every login.
How do we kick this off?
Book a quick call or flick me an email. I’ll ask about goals, numbers, timelines and current spend. If there’s a fit, you’ll get the fastest path to ROI in plain English.
Even if I’m not your guy, I’ll direct you to who is. Zero pressure, plenty of clarity.
I’ve worked with businesses across industries—healthcare, trades, professional services, retail, and beyond—and the results speak for themselves: stronger rankings, smarter campaigns, and bigger returns.
If you’re ready to get found first, grow faster, and leave your competitors behind, let’s talk.
I will respond to you in 24 hours – you can contact me by clicking this LINK
You can also check out my reviews here: REVIEWS