Outsourced Marketing Support in Adelaide.

I solve marketing problems — with 20 years of experience you can buy today.

Outsourced Marketing Support for Adelaide Businesses
Senior marketing leadership from $1,990/month

Get Senior Marketing help without the cost of a full-time hire. If your marketing is not working – I step in to fix the gaps, sharpen performance, and build a marketing system designed to produce actual business growth.

15 minutes. 1 Quick Win + One clear next step.

Marketing doesn’t fail — it leaks

When cashflow tightens, it’s not the economy – it’s one of two bottlenecks:

01

Pipeline is thin

You’re not generating enough qualified demand.

02

Pipeline is wasted

Leads arrive, but revenue is lost at the conversion stage.

How I work

How Outsourced Marketing support delivers Real Results.

I’m an advisor to a range of SMEs across Adelaide and Australia. I provide senior marketing direction for Adelaide businesses that need clearer priorities, better lead flow, and stronger execution.

I can guide your existing team or plug in my own specialists across SEO, Google Ads, landing pages, email, content, design and reporting. You get one senior point of accountability, without the cost of a full-time hire.

Free 15-minute Lead Leak Check

A quick diagnosis call to identify what’s holding lead flow back. In 15 minutes we will:

I don’t set a Timer. So you will leave knowing exactly what to do next and what to stop wasting time and money on.

Proof

Results driven by strategy.

Clearer Positioning and Smarter Spend.

Selected Organisations Supported

How it Works

Marketing Consulting Packages

Marketing Triage (7 days)

Fixed fee from $2,450 ex GST

What you get in a week:

Diagnosis of your lead flow + conversion bottlenecks
Tracking/measurement check (what’s being counted vs what matters)
Quick wins across Ads/SEO/landing/email
90-day priority plan (clear actions, order, budget guidance)
60-minute handover call

Half-Day Marketing Workshop (up to 4 hours)

From $1,750 ex GST

A focused workshop to solve a specific marketing problem fast—then leave you with a practical execution plan and clear priorities.

Includes:

Workshop Menu (choose one or more):

Lead Generation Sprint (Google-first): offer + targeting + landing pages + KPI targets
Conversion & Follow-Up Workshop: landing page improvements + response system + follow-up sequence
Ad Spend Efficiency (Stop Wasting Budget): Ads/PMax/YouTube leak fixes + budget allocation
SEO Revenue Workshop: service/location domination + GBP priorities + content roadmap
EDM Growth Workshop: nurture + reactivation + newsletter framework
90-Day Marketing Director Planning (C-Suite): priorities, budgets, KPIs, accountability

Lead Engine Build (30 days)

Projects from $4,900 ex GST

Standard build includes:

Conversion tracking verification + measurement plan
1 conversion-focused landing page (copy + layout + implementation coordination)
Google Ads build/rebuild (high-intent structure)
SEO foundation (on-page priorities + key pages)
Reporting dashboard + next-30-day optimisation plan

Optional add-ons (as needed):

Consulting Only Strategy Retainer (Monthly)

Fixed fee from $1,990/month ex GST

What you get every month:

Strategy consulting meeting (60 mins): Face-to-Face (Adelaide) or online
Priority plan for the next 30 days: What to do next, in order — aligned to a 90-day view)
Channel and budget guidance: Where to focus, what to pause, what to test)
Offer + messaging direction: Positioning, proof, CTA, and campaign angles)
Conversion + journey review: Landing pages, forms, follow-up, sales handoff)
Measurement & KPI guidance: What “good” looks like, lead quality feedback loop)
Written recap; Decisions, actions, owners, deadlines)
Guidance on call: Ad-hoc consulting support for quick decisions and reviews (e.g., brief feedback, campaign direction, landing page copy review, budget allocation, supplier advice)

Fine print:

No hands-on execution (ads management, SEO delivery, design/dev, content production)

No ongoing supplier management

Senior Strategy + Plug-In Delivery

I act as your senior marketing consultant—setting direction, priorities and KPIs, so you’re investing in what actually moves the business.
If you already have staff or an agency, I’ll lead and lift performance. If you don’t, I can plug in my specialist team to deliver the work needed to execute the plan.

Typical monthly delivery may include one or more below:

Structure, optimisation cadence, conversion quality

Service + location pages, technical fixes, content briefs, internal linking

New pages, rewrites, CTA improvements, conversion fixes

Newsletters, nurture sequences, reactivation, segmentation

Ad creative, graphics, short-form video (Meta/TikTok/YouTube), copywriting

calls/forms/bookings, lead quality, weekly KPI cadence

You don’t manage contractors. You deal with me.

Monthly Plug-In Marketing Retainer

A ready-to-go marketing function.

Plug in senior direction and delivery when you don’t have the right staff, freelancers, or agency support.

	Starter	Growth (Most Common)	Scale
Monthly investment	from $2,950/m ex GST	from $4,950/m ex GST	from $7,950/m ex GST
Best for	Two primary channels+ structure	Three primary channels+ structure	Five primary channels+ structure
Channel coverage	Ads or SEO	Ads + SEO + CRO	Ads + SEO + EDM + creative testing
Monthly strategy	Strategy call	Strategy call + Meeting	Strategy call + Meeting
Typical monthly deliverables	2 priority deliverables	3-4 priority deliverables	5-7 priority deliverables
Workshops available	Optional	Optional	Included/Quarterly option
Freelance bench coordinated	Up to 2 specialists	Up to 4 specialists	Up to 5 specialists

Optional add-ons (as needed):

Optional: TV + Video + Social (Amplifier Module)

Commercial clarity

Commercial clarity You’ll always receive a monthly delivery plan and completed outputs. We prioritise the work that produces the best lead and sales outcome—not an unlimited task list.

Get Senior Marketing Leadership + An on-call Specialist Team

With this model you get:

20 years of marketing experience you can buy (without the salary burden)
Strategic guidance and direction that saves marketing costs
C-Suite level marketing leadership plugged into your business
Specialists on call (web, design, content, SEO, Google, EDM, video)
Weekly KPI visibility + monthly executive summary
One accountable owner responsible for outcomes

Compare the Pair - In House vs External Marketing Leader

Hiring in-house in Adelaide usually means a mid-level marketer on $85,000 + on-costs, plus recruitment, tools, and downtime from leave and turnover.

From $1,990 ex GST per month, you can plug in 20+ years of C-suite marketing leadership across national brands and government as your Fractional Marketing Director.

You get senior strategy, commercial accountability, and specialist delivery on demand (SEO, Google Ads, landing pages, EDM, design, content, video).

Frequently Asked Questions

What qualifications and experience do you bring?

I have 20 years’ marketing experience and have advised and delivered marketing outcomes for SMEs across Australia, including ASX-listed companies, international businesses, and State and local government. I’m also a Certified Practising Marketer (CPM) with the Australian Marketing Institute.’

What’s your AI marketing background?

I’ve completed an AI Marketing course at RMIT (Melbourne), and I apply practical AI workflows across SEO, Google Ads, content production, landing pages and email—focused on measurable lead outcomes

Do you have a team behind you?

Yes. I work as your Marketing Consultant / Fractional Marketing Director and coordinate a bench of specialists who are on call to deliver the monthly work plan. If needed this includes

Web designers/developers
Graphic designers
Content creators
Copywriters
SEO specialists
Google Ads/YouTube specialists
Video Content producers

You get one accountable lead (me) and a delivery team ready if required.

Who do I deal with day to day?

Philip Hopkins. I set priorities, manage timelines, brief the specialists, quality-check deliverables, and keep performance on track. You don’t manage multiple contractors.

Is this an agency arrangement?

No. You’re engaging a senior marketing consultant/fractional marketing director. The difference is accountability and direction: I lead the strategy and coordinate or mentor your in house team or bring in specialists to execute the agreed plan.

What exactly will be delivered each month?

You will receive a monthly delivery plan and completed outputs aligned to your lead goals. Typical deliverables include: Google Ads optimisation, SEO service/location pages, landing page improvements, EDM newsletters or nurture sequences, creative for ads, and tracking/reporting improvements. We prioritise the tasks that will produce the best lead outcome rather than running an unlimited task list.

How quickly can you start and what happens first?

We start with a 15-minute Lead Leak Check to identify the top 3 blockers, then move into Marketing Triage (7 days) or a Lead Engine Build (30 days) depending on urgency and current setup.

Do you offer web design and landing pages?

Yes. I coordinate web designers/developers to build and improve landing pages and websites, and I ensure they align with conversion goals, tracking, and lead quality—so the site supports revenue, not just aesthetics.

Do you do SEO and Google Ads yourself?

I lead strategy and performance and may handle core optimisation directly where appropriate, but I also have SEO and Google specialists on call to execute at a specialist level when workload or complexity demands it.

Will AI replace SEO and Google Ads?

AI is changing search behaviour and how content is discovered, but businesses still need strong visibility, strong offers, and strong conversion paths.

How do you use AI without risking poor quality or brand damage?

We set clear guardrails: your brand voice, claims policy, approvals, and quality checks. AI outputs are edited and verified before anything goes live.

How do you measure success?

Calls, forms, bookings, lead quality, conversion rate, and cost per lead. You receive a weekly KPI cadence and a monthly executive summary (what worked, what’s next).

Need senior marketing direction without the full-time hire?

Request a 15-minute Lead Leak Check and I’ll identify the three highest-impact fixes to improve lead flow and conversion.

Outsourced Marketing Support in Adelaide.

Marketing doesn’t fail — it leaks